![]() ![]() =2 – Bad Passengers – M&Ms (23% Hilarity) However, it scored below the US norm for Find Out More (33% v 39%), most likely due to the ad having no clear CTA and Pepsi being a very well-known brand. The ad also scored highly for purchase intent - 49% v the US norm of 39%. The ad scored a huge 89% for Brand Recall, which is most likely down to the brand being mentioned a number of times and featuring a Pepsi can throughout. The ad also features artists Lil Jon and Cardi B, who walks in reciting her famous catchphrase, “OKURRR”, along with her song “I Like It” playing in the background. Pepsi starts this spot with the actor, Steve Carell, explaining to a waiter at an American diner that Pepsi is more than ‘OK’. However, the playful tone and surprising aspect of the ad evoked a mixture of positive emotions in viewers, resulting in the rest of the brand metrics scoring above average, with 44% for purchase intent v the US norm of 39% US norm and 41% for shareability v the US norm of 34%. The ad has a loose connection to avocados, and this possibly explains why its brand recall is so low at just 27%. Instead of the dogs competing for the grand prize of avocado dishes, it’s their carefully groomed dog-like owners who battle it out for the prize. It’s set during a dog show and features actress Kristin Chenoweth as a judge. ![]() =5 – Top Dog – AFM (16% Hilarity)Īvocados From Mexico released this ad during the second half of last year’s game. The low shareability score is most likely due to viewers finding the ad explicit, and, although finding it funny, they possibly weren’t comfortable sharing it due to the embarrassing nature of the content. #Devour super bowl commercial seriesShe continues to describe a series of double entendres in the least subtle way.Īlthough this ad scored highly for Hilarity, interestingly, it scored below average across all of our brand metrics: 28% for purchase intent v the US norm of 39 and 24% for shareability v US norm of 34%. This ad begins with a woman talking about her boyfriend who is addicted to “food porn”. The 2019 Super Bowl between the New England Patriots and the LA Rams - the lowest-scoring Super Bowl match of all time - may not have provided too much entertainment, but at least the ads gave viewers something to smile about.Īccording to our data taken from the past four Super Bowls, audiences found ads from the Super Bowl 2019 the funniest in recent history, with 11% of viewers laughing at the commercials compared to the Super Bowl average of 4%.īut which ads from the 2019 Super Bowl were the funniest? Well, using data from our content testing tool UnrulyEQ, here are the top 5: =5 – Food Porn – Devour (16% Hilarity) ![]()
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